Legal

Privacy Policy

How we collect, use, and protect your personal information. Effective April 4, 2026.

Overview

eComStrategics ("we," "us," or "our") operates the website ecomstrategics.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We are committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

eComStrategics is based in Phoenix, Arizona, United States.

What We Collect

We collect information in the following ways:

Information You Provide

  • Contact form submissions: Name, email address, company name, phone number (optional), and message content submitted through our contact form powered by Formspree.
  • Consultation bookings: Information you provide when scheduling a consultation through Cal.com, including your name, email, and any details you share.

Information Collected Automatically

  • Analytics data: We use Google Analytics 4 (GA4) to collect information about how you interact with our website, including pages visited, time on site, referral source, device type, browser, and general geographic location (city/region level).
  • Event tracking: Through Google Tag Manager (GTM), we track specific interactions such as contact form submissions, consultation booking clicks, email link clicks, outbound link clicks, and audit tool completions.
  • Audit tool usage: When you use our free website audit tool, we collect the URL you submit and the results generated. This data is used to improve our tool and may be used in aggregate to inform our services.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and contact form submissions
  • Schedule and conduct consultations
  • Improve our website, services, and audit tool
  • Analyze website traffic and user behavior to optimize our content
  • Send follow-up communications related to your inquiry (we do not send unsolicited marketing emails)
  • Comply with legal obligations

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies:

Google Analytics 4 (GA4)

GA4 uses first-party cookies to distinguish unique users and throttle request rates. These cookies (including _ga and _ga_*) expire after 2 years. GA4 collects data such as pages viewed, session duration, and general location. Google may also use this data as described in Google's Privacy Policy.

Google Tag Manager (GTM)

GTM is a tag management system that does not set cookies itself but manages tags that may set cookies. We use GTM (container ID: GTM-TD3SXHM) to manage our analytics and event tracking tags.

How to Opt Out of Google Analytics

You can opt out of Google Analytics tracking by:

Third-Party Services

We use the following third-party services that may collect or process your data:

Data Sharing and Sale

We do not sell, rent, or trade your personal information to third parties. We do not share your personal information with third parties for their direct marketing purposes. Data is only shared with the third-party service providers listed above as necessary to operate our website and respond to your inquiries.

Your Rights Under CCPA

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

  • Right to Know: You can request that we disclose the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You can request that we delete personal information we have collected from you.
  • Right to Opt-Out: You have the right to opt out of the sale of your personal information. As stated above, we do not sell your personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure: You can request that we delete your personal data.
  • Right to Restrict Processing: You can request that we restrict the processing of your personal data.
  • Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.
  • Right to Object: You can object to the processing of your personal data for certain purposes.

Our legal basis for processing your personal data is your consent (when you submit a form or use our tools) and our legitimate interests (website analytics and service improvement).

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

  • Contact form submissions: Retained for up to 2 years after your last communication with us, then deleted.
  • Analytics data: Google Analytics data is retained for 14 months, per our GA4 configuration.
  • Audit tool data: URL submissions and results may be retained in aggregate, anonymized form indefinitely for service improvement.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including HTTPS encryption, secure third-party service providers, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, want to exercise your data rights, or need to make a request regarding your personal information, please contact us:

eComStrategics
Phoenix, AZ
Email: contact@ecomstrategics.com

Effective date: April 4, 2026