Ecommerce consulting services

Senior ecommerce help for problems that cross every team.

I help leadership teams connect platforms, growth, search, customer experience, analytics, and people so the whole ecommerce business moves in the same direction.

I can step in for a focused project, a 90-day improvement sprint, or ongoing fractional leadership. We will shape the work around the problem you need to solve.

Start with what is stuck

What can I help you solve?

I help with platform decisions and migrations, search and AI visibility, and fractional ecommerce leadership. We will start with the problem carrying the greatest cost or upside, then shape the right engagement around it.

01

Platform strategy, builds & migrations

Choose the right platform, build a practical migration plan, and keep revenue, SEO, data, and customer experience on track through launch.

  • A platform recommendation backed by a business case
  • Clear requirements, roadmap, and partner roles
  • Hands-on oversight through QA, launch, and stabilization
See how I can help

02

AI search optimization

Help customers and AI search tools find, understand, and trust your brand through stronger technical SEO, clearer answers, and credible evidence.

  • SEO, AEO, and GEO readiness assessment
  • Clearer content, entities, and internal pathways
  • A prioritized improvement and measurement plan
See how I can help

03

Fractional ecommerce leadership

Add senior ecommerce leadership to set priorities, improve performance, and keep your team, agencies, technology, and channels moving together.

  • A focused 90-day plan with clear owners
  • Stronger team, agency, and vendor alignment
  • Senior guidance without a full-time hire
See how I can help

Connected growth

Support across the whole customer journey

Customers experience one brand. I connect the choices across acquisition, conversion, retention, marketplaces, data, and technology.

DTC growth

Improve acquisition, conversion, retention, merchandising, and unit economics as one connected system.

Amazon

Build a marketplace strategy around margin, customer behavior, channel roles, and brand control.

Lifecycle

Use Klaviyo and email to make the customer journey more useful, timely, and profitable.

Measurement

Turn GA4, dashboards, and KPIs into clear answers about what deserves attention and investment.

AI integration

Build practical AI workflows that save time across research, content, service, and operations.

Go-to-market

Connect customer research, positioning, launch priorities, and channel sequencing to a clear growth plan.

Selected experience

Experience tied to business results

My background spans founder-led brands, established retailers, and an ecommerce program I led through acquisition by L’Oréal.

years in ecommerce and digital growth
20+
year-over-year DTC revenue growth
120%
ROAS improvement
400%
online revenue growth over four years
500%

These figures come from specific roles and engagements. Each case study explains the source and context.

Tell me where ecommerce is getting stuck.

Choose 15 or 30 minutes. We can clarify the problem, talk through the likely options, and decide whether I am the right person to help.