Leadership & digital growth
I help founders, CEOs, and investor-backed teams turn business priorities into coordinated work across marketing, technology, and the customer experience.
My foundation is 20+ years in ecommerce and digital growth. I can step in with a defined fractional CMO, commerce-focused CTO, or chief digital officer mandate—or lead a focused project alongside your existing team.
Start with what is stuck
Start with the decisions and outcomes that need an owner. We can define a recurring leadership role, take a platform initiative through delivery, or improve how customers find and understand your business.
01
Bring in a senior owner for marketing, commerce technology, or digital change. We define the mandate, authority, and capacity around your business.
02
Choose the right platform, build a practical migration plan, and keep revenue, SEO, data, and customer experience on track through launch.
03
Help customers and AI search tools find, understand, and trust your brand through stronger technical SEO, clearer answers, and credible evidence.
Connected growth
Customers experience one brand. I connect the choices across acquisition, conversion, retention, marketplaces, data, and technology.
Improve acquisition, conversion, retention, merchandising, and unit economics as one connected system.
Build a marketplace strategy around margin, customer behavior, channel roles, and brand control.
Use Klaviyo and email to make the customer journey more useful, timely, and profitable.
Turn GA4, dashboards, and KPIs into clear answers about what deserves attention and investment.
Build practical AI workflows that save time across research, content, service, and operations.
Connect customer research, positioning, launch priorities, and channel sequencing to a clear growth plan.
Selected experience
My background spans founder-led brands, established retailers, and hands-on post-acquisition operating transitions in both private equity and corporate environments. That experience comes from the business side after ownership changes, not transaction negotiation or deal advisory.
These figures come from specific roles and engagements. Each case study explains the source and context.
Choose 15 or 30 minutes. Bring the growth goals, technology decisions, or leadership gap you are working through, and we can discuss what useful support would look like.
