A commercial view of the priorities
Connect acquisition, retention, conversion, and cost. Decide what to fund, what to fix, and what can wait against an agreed scorecard.
Fractional CMO, CTO & CDO leadership
Growth and technology, led together.
I’m Dan Grams. I help founders, CEOs, and investors connect the growth plan to the systems and people who make it happen—with a clear mandate and hands-on accountability.
Choose 15 or 30 minutes. Bring the messy version. Leave with a practical next step.
An operator at your side
I’ve owned the number, built the team, and kept the work moving through changes in ownership. I stay close to the decisions and the delivery.
Dan GramsFounder & Principal ConsultantFormer Director of E-Commerce
Selected experience and outcomes
20+years in E-Commerce & technology
120%YoY DTC growth
500%online revenue growth
2post-acquisition operating transitions
Growth figures are from prior in-house roles. See the case studies for the scope and evidence behind each outcome.
For founders, CEOs & investors
Know where to invest. Know who owns it.
A growth target needs a credible operating plan. I help you connect marketing spend, technology decisions, and team capacity—so the next investment has a clear business reason and an accountable owner.
A plan the team can deliver
Give employees, agencies, and technology partners clear responsibilities. Bring risks and tradeoffs into the open before they stall the work.
Continuity when the business changes
Keep customers, teams, and day-to-day delivery in view through a migration, leadership gap, or post-acquisition operating transition.
How I can help
Make the big decision, then stay accountable for what happens next.
We start with what the business needs, choose the clearest path forward, and measure whether the work made a real difference.
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Fractional CMO, CTO & CDO
Give marketing, technology, or digital transformation a senior owner. We define one clear mandate, the decisions I own, and how we will measure progress.
Platforms, builds & migrations
Choose the right platform, fix an underperforming site, or lead a complex migration with the customer, revenue, and team in view.
AI search optimization
Make your business easier to find, understand, and trust across Google, AI answers, and the rest of the customer journey.
Selected operating results
What changed for the businesses I have worked with.
The number matters, but so does the story behind it. Each case study shows the starting point, the decisions, the work, and where the result came from.
120%YoY DTC revenue growth
Led DTC growth, brought paid media in-house, and led a commerce migration. Also supported the operating transition after acquisition by L’Oréal.
Read the case study500%online revenue growth in four years
Built a national online channel from a catalog business, then managed a multi-brand commerce portfolio following a private-equity acquisition.
Read the case studyTop 3rankings for multiple local searches
Replaced a template site with differentiated service pages and used paid search only while organic visibility ramped.
Read the case studyFree SEO, AEO and GEO readiness audit
Find out what search engines and AI tools can understand about your site.
Get a free scan of crawl access, page structure, answer clarity, evidence, and entity signals, plus the three issues worth looking at first.
20+years operating digital businesses
Work directly with me
One experienced operator from the first call through the work.
I’m Dan Grams. I’ve built E-Commerce operations, managed P&Ls, led platform migrations, hired teams, managed agencies, and stayed accountable when growth plans met operational reality.
I’ve worked inside businesses through both corporate and private-equity acquisitions. My role was in the operating transition after the deal: leading commerce work as the business adapted to new ownership. That perspective matters when a plan has to keep working through change.
A simple first move
Here is how we get from stuck to moving.
- 1
Talk it through
Tell me what changed, what feels stuck, and what decision is in front of you.
- 2
Find the real issue
We separate the visible symptom from the problem that is actually slowing growth.
- 3
Choose the right help
We agree on the outcome, work, timing, investment, and who needs to own what.
- 4
Do the work
I help move the plan forward with clear decisions, direct accountability, and useful reporting.
Common questions
A few things people often ask.
If you are still deciding whether I am the right kind of help, start here.
Is eComStrategics an agency?
eComStrategics is my founder-led consultancy. I stay responsible for the strategy, judgment, and delivery in every engagement. When specialist help is useful, I bring it into a plan that I continue to lead.
What kinds of businesses are the best fit?
I work with founders, CEOs, and investor-backed leadership teams that need a senior owner for growth, technology, or digital operations. My deepest experience is in commerce-led businesses. I also take on focused platform, search, and growth projects for smaller companies.
Do I need a fractional CMO, CTO, or CDO?
A CMO mandate centers on customers, marketing, and growth. A CTO mandate centers on commerce technology, integrations, and the technical roadmap. A CDO—chief digital officer—connects the customer experience, data, technology, and operating change. We choose the responsibilities your business needs, with a realistic scope and clear decision authority.
Do you only work with companies in Arizona?
I am based in Phoenix and work remotely with clients across the United States. We can also discuss on-site work when it would make the engagement more effective.
Can you guarantee rankings or AI citations?
I focus on the parts we can improve: technical access, useful content, clear entities, stronger evidence, and measurement. Rankings and citations still depend on the platform, the query, competitors, demand, and how search systems change over time.
Let’s define the leadership you need
What needs a clear owner?
Choose 15 or 30 minutes. We will talk through the problem, identify a practical next step, and see whether working together makes sense.
Talk with DanOr email contact@ecomstrategics.com