Dan Grams · E-Commerce Consultant
I turn E-Commerce into a growth engine.
I'm Dan Grams. 20+ years operating E-Commerce; led DTC at skinbetter science through its acquisition by L’Oreal. I work with businesses at every stage, from first website to nine figures, and I do the strategy and the execution myself: no junior handoffs, no recycled agency playbooks.
Dan Grams, Founder & Principal Consultant. Phoenix, AZ.
- 20+
- Years operating E-Commerce
- 120%
- YoY DTC growth at skinbetter science
- 500%
- Online revenue growth at Ryan’s Pet Supplies
What I Do
Three things, done at operator depth
01
Platforms, Builds & Migrations
From your first custom website to Shopify Plus, NetSuite, and Salesforce migrations. The right platform for your stage, whatever your size.
How it works →02
AI Search Optimization
Get found in Google and cited by ChatGPT, Perplexity, and AI Overviews. Both halves of modern search.
How it works →03
Fractional Leadership
Director-level leadership without the full-time hire. The IT-to-commerce bridge, vendor management, and a P&L owner’s instincts.
How it works →Plus the capabilities that support them: DTC Growth & Customer Acquisition, Amazon & Marketplace, Email & Marketing Automation, Analytics & Data, AI Integration & Automation, Market Research & Go-to-Market.
Results
Numbers from named engagements
Not aggregate marketing claims. Each figure belongs to a specific company you can read about in the case studies.
- 500%
- Online revenue growth, Ryan’s Pet Supplies
- 400%
- ROAS improvement, skinbetter science
- 180%
- Organic traffic growth, Ryan’s Pet Supplies
- 120%
- YoY DTC revenue growth, skinbetter science
Free Tool
How AI-ready is your website?
Instant SEO, AEO, and GEO scores for any URL. 40 checks, no signup, results in seconds. See where you stand before your competitors do.
Run Your Free Audit →Talk to Dan
Book a discovery call
15 to 30 minutes on your business, your goals, and whether I can help. No pitch, no obligation. If I'm not the right fit, I'll tell you that too.
Common Questions
Straight answers, before you even book
What does an E-Commerce consultant do?
An E-Commerce consultant helps online businesses grow revenue by fixing what actually constrains it: platform decisions, customer acquisition efficiency, search and AI visibility, retention, and operations. I work as an operator rather than an advisor, and with businesses at every stage: for companies just starting out, that includes market research, brand positioning reports, go-to-market plans, tech stack recommendations, and custom website builds.
What does E-Commerce consulting cost?
Market benchmarks: focused consulting projects typically run $5,000 to $75,000, with market research, positioning reports, and custom site builds at the lower end. Ongoing retainers run $2,500 to $10,000 per month and fractional director-level leadership $5,000 to $12,000 per month. For full ERP-integrated replatforms I provide consulting oversight while an implementation partner does the build. Engagement models are on the Engagements page.
How is eComStrategics different from an agency?
You work with me, Dan Grams, directly on every engagement. No account managers, no junior staff, no handoffs. I have owned the E-Commerce P&L in-house at companies including skinbetter science through its acquisition by L’Oreal, so my incentive is your revenue, not billable hours.
How do I know if my website shows up in AI search?
Run the free audit on this site. It scores any URL on 40 checks across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), including AI crawler access, schema markup, answer-first content structure, and entity signals. Scores are instant and free.
Ready to grow?
Tell me where your E-Commerce business is today and where you want it to be. I'll tell you honestly whether I can close that gap.