01
Measure before guessing
I want us to know what changed, what worked, and what no longer deserves time or budget.
About Dan Grams
I know what it is like to own the number.
I started in network engineering, built and led commerce businesses, and worked through the operating transitions after both corporate and private-equity acquisitions. I bring that mix of commercial and technical judgment to the leadership table.
Dan Grams
Founder & Principal Consultant in Phoenix, Arizona
How I got here
I learned E-Commerce from the infrastructure up.
I began in broadband infrastructure, building the networks that made online commerce possible. That engineering background still shapes how I think about platforms, data, integrations, and the business risk behind technical decisions.
At Ryan’s Pet Supplies, I built the E-Commerce operation from a catalog extension into a national online channel. At skinbetter science, I led DTC growth and a platform migration. I also supported the operating transition after its acquisition by L’Oréal.
Along the way, I co-founded ElixirGrow Technologies and built its digital and B2B acquisition foundation. I started eComStrategics to bring that full range of experience to founders, CEOs, and investors who need a leader to connect the commercial plan to technology, teams, and delivery.
I have managed P&Ls, hired teams, negotiated with vendors, and stayed late to fix broken integrations before high-volume trading days. I know the difference between a recommendation that sounds good and one a team can actually carry out.
After ownership changes
The deal closes. The business still has to run.
I’ve experienced that transition inside both a private-equity-backed business and a company acquired by a global corporate owner. My role was in the post-acquisition operating work, not negotiating the deals.
That experience gives me a practical perspective on keeping the customer, the team, and the systems in view while expectations change. For founders and investors, I bring a way to turn priorities into owned work, surface tradeoffs early, and make progress easier to assess.
Read the operating case studiesExperience
The experience I bring to the work.
- 01
Technical foundation
Network engineering and infrastructure
I started in broadband infrastructure, which taught me how to think about the systems, data flows, and integrations behind digital commerce.
- 02
Channel build
Ryan’s Pet Supplies
I built the E-Commerce operation into a national channel, then managed a multi-brand Shopify Plus portfolio following a private-equity acquisition.
- 03
DTC leadership
skinbetter science
As Director of E-Commerce, I led DTC growth and a commerce migration. I also supported the operating transition after the company’s acquisition by L’Oréal.
- 04
Founder experience
ElixirGrow Technologies
I co-founded an agricultural-biotechnology company and built its first digital and B2B acquisition systems.
- 05
Current practice
eComStrategics
Through eComStrategics, I offer fractional CMO, CTO and chief digital officer leadership, alongside focused platform, growth and AI search projects.
How I work
What you can expect from me.
02
Build something the team can keep using
A useful engagement leaves behind clearer decisions, better tools, and a way of working that lasts.
03
Move fast enough to learn
I would rather test a sound idea, measure it, and improve it than spend months polishing a theory.
04
Leave the client stronger
The strategy, dashboard, and process belong to you. The goal is progress, not dependence on me.
05
Own the result
My advice is shaped by years of carrying the number, managing vendors, and fixing failures myself.
06
Use AI where it helps
I use automation to remove repetitive work while keeping judgment, review, and responsibility with people.
If we work together, you will work directly with me.
Tell me what is happening in the business and what you are trying to change. I will give you a direct read on whether I can help and what the next step could be.