01
Measure before guessing
I want us to know what changed, what worked, and what no longer deserves time or budget.
About
I know what it is like to own the number.
I started in network engineering, built and led E-Commerce businesses, and stayed close to the work through two acquisitions. That range helps me see how technology, marketing, operations, and people affect the same result.
Dan Grams
Founder & Principal Consultant in Phoenix, Arizona
How I got here
I learned E-Commerce from the infrastructure up.
I began in broadband infrastructure, building the networks that made online commerce possible. That engineering background still shapes how I think about platforms, data, integrations, and the business risk behind technical decisions.
At Ryan’s Pet Supplies, I built the E-Commerce operation from a catalog extension into a national online channel. At skinbetter science, I led DTC growth and a platform migration through the company’s acquisition by L’Oréal.
Along the way, I co-founded ElixirGrow Technologies and built its digital and B2B acquisition foundation. I started eComStrategics to bring that full range of experience directly to companies that need practical help making a difficult decision or moving stalled work forward.
I have managed P&Ls, hired teams, negotiated with vendors, and stayed late to fix broken integrations before high-volume trading days. I know the difference between a recommendation that sounds good and one a team can actually carry out.
Experience
The experience I bring to the work.
- 01
Technical foundation
Network engineering and infrastructure
I started in broadband infrastructure, which taught me how to think about the systems, data flows, and integrations behind digital commerce.
- 02
Channel build
Ryan’s Pet Supplies
I built the E-Commerce operation into a national channel, then managed a multi-brand Shopify Plus portfolio after acquisition.
- 03
DTC leadership
skinbetter science
I led DTC growth and a commerce migration as Director of E-Commerce through the company’s acquisition by L’Oréal.
- 04
Founder experience
ElixirGrow Technologies
I co-founded an agricultural-biotechnology company and built its first digital and B2B acquisition systems.
- 05
Current practice
eComStrategics
Today I work directly with clients on platforms, growth, AI search, and fractional E-Commerce leadership.
How I work
What you can expect from me.
02
Build something the team can keep using
A useful engagement leaves behind clearer decisions, better tools, and a way of working that lasts.
03
Move fast enough to learn
I would rather test a sound idea, measure it, and improve it than spend months polishing a theory.
04
Leave the client stronger
The strategy, dashboard, and process belong to you. The goal is progress, not dependence on me.
05
Own the result
My advice is shaped by years of carrying the number, managing vendors, and fixing failures myself.
06
Use AI where it helps
I use automation to remove repetitive work while keeping judgment, review, and responsibility with people.
If we work together, you will work directly with me.
Tell me what is happening in the business and what you are trying to change. I will give you a direct read on whether I can help and what the next step could be.