About
Built on experience, not theory
From network engineering to E-Commerce leadership through two acquisitions, my path was not linear. It was better: I know what works because I have done it at every layer of the stack.
The Story
Operator first, consultant second
I started in the early days of broadband infrastructure, building the networks that made online commerce possible. That engineering foundation shaped everything after it: I never became the kind of E-Commerce leader who needs the technical side explained.
At Ryan's Pet Supplies I built the E-Commerce operation from a catalog business into a national online channel, growing online revenue 500% over four years, then ran the multi-brand Shopify Plus portfolio after the company was acquired.
As Director of E-Commerce at skinbetter science, I grew DTC revenue 120% year over year and led the channel through the company's acquisition by L'Oreal, including a platform migration executed mid-transaction.
Along the way I co-founded ElixirGrow Technologies, an agricultural biotech company, and built its digital presence and B2B acquisition engine from zero.
eComStrategics is the practice built on all of it: one operator, direct involvement in every engagement, and 20+ years of pattern recognition applied to your specific growth problem. I have managed P&Ls, hired teams, negotiated with vendors, and stayed up late fixing broken integrations the night before Black Friday. That is the depth behind the advice.
Principles
How I think about growth
- Data over opinions
- Every recommendation is backed by data. I build the measurement first so we can prove what works and kill what does not. No guesswork, no pet projects.
- Speed over perfection
- In E-Commerce the cost of inaction is usually higher than the cost of imperfection. Move fast, test constantly, iterate on real results.
- Systems over tactics
- Tactics expire. Systems compound. I build repeatable growth engines that keep delivering after the engagement ends.
- Ownership over outsourcing
- No dependency by design. Every strategy, dashboard, and process belongs to you: documented, and your team trained on it.
- Operator over advisor
- I have managed the P&L, fired the agencies, built the team, and hit the numbers. I do not theorize about what might work; I have already done it.
- AI over overhead
- I deploy AI across research, analysis, and reporting so your budget goes to strategy and execution, not headcount. The output of a team at the cost of one operator.
Let's talk about your growth goals
No pitch, no pressure. An honest conversation about where you are and where you want to be.