Case studies
These are real companies and real operating situations. I have included the starting point, the choices I made, and the results so you can judge whether the experience is relevant to your business.
01: Medical aesthetics / DTC
120% YoY DTC growth
I led DTC growth and a commerce-platform migration as Director of E-Commerce, and supported the operating transition after skinbetter science was acquired by L’Oréal.
02: Specialty retail / Omnichannel
500% online revenue growth
I built the E-Commerce operation from an early catalog extension into a national online channel, then managed a multi-brand Shopify Plus portfolio following a private-equity acquisition.
03: Local services / Home services
Top-three local rankings
I replaced a generic WordPress site with a faster, more useful local presence and used paid search only while organic discovery gained traction.
04: Construction / Local services
5+ team hours saved weekly
I replaced a dated WordPress site with a modern search-ready foundation and automated a weekly research task that had been taking hours.
05: Professional services / Custom web build
100 SEO-readiness snapshot
I replaced a generic Wix site with a faster, more distinctive home for the founder’s offers, ideas, inquiries, and scheduling.
06: B2B / Agricultural biotechnology
18+ enterprise prospects targeted
As a co-founder, I built the company’s first digital presence and a practical way to find and qualify potential B2B partners.
Tell me where growth is stuck and what you have already tried. I will help you sort through the options and identify the most useful next move.
