Decision case
A clear platform recommendation with the costs, risks, dependencies, and alternatives behind it.
Platform strategy, builds & migrations
Choose the right platform and launch with confidence.
A replatform touches revenue, customer experience, SEO, data, operations, and the people responsible for running the business after launch.
I represent the business side of the project, build the decision case, align your team and partners, and keep customer and commercial needs in view through implementation.
When I can help
Useful before an RFP, during a build, or when the project is stuck
Bring me in when the decision crosses several teams, carries meaningful revenue risk, or needs a senior owner who can see the whole picture.
The current stack is slowing releases, limiting conversion, or making everyday work harder than it should be.
Leadership is comparing platforms, but the business case still reads like a feature checklist.
The agency is ready to build, but requirements, decision rights, or success measures are still unclear.
Scope, unresolved decisions, and launch risk are growing faster than the project is moving.
Teams disagree about what must launch now, what can follow, and who owns each dependency.
You need a senior ecommerce owner to guide the project across internal teams and outside partners.
What you get
A clear plan your team can use
Every deliverable should help someone make a better decision, move the work forward, or avoid an expensive mistake. I tailor the output to the stage and the people who will use it.
Requirements that teams can use
Prioritized customer, commercial, operational, analytics, and technical requirements that guide real decisions.
Roadmap and ownership
Milestones, decision points, owners, and a practical path from discovery through launch and stabilization.
Conversion guardrails
Priority customer journeys, measurement requirements, and QA criteria that protect revenue while the experience changes.
Partner alignment
A clear brief, selection criteria, working rhythm, and escalation path for agencies, vendors, and internal teams.
Launch readiness
A coordinated review of content, data, redirects, analytics, integrations, training, customer service, and rollback plans before launch.
How engagements run
Understand the problem, choose a direction, guide the launch
Frequent decisions and clear ownership keep the work grounded in business reality and surface tradeoffs early.
- 01
Understand the problem
Talk with stakeholders, review the customer journey and technology stack, establish the baseline economics, and define the decision in front of us.
- 02
Choose the direction
Prioritize requirements, compare alternatives, model tradeoffs, and align the team around a clear recommendation and roadmap.
- 03
Guide the delivery
Lead key decisions, resolve cross-functional blockers, protect critical customer journeys, and verify readiness through launch and stabilization.
Operator context
Experience with revenue on the line
As Director of E-Commerce, I led the DTC channel through rapid growth, a commerce-platform migration, and skinbetter science’s acquisition by L’Oréal.
- year-over-year DTC revenue growth
- 120%
- ROAS improvement
- 400%
- customer-acquisition growth
- 65%
- repeat-purchase rate, up from 24%
- 41%
First-party operating records from my time as Director of E-Commerce.
Decision guides
Pressure-test the migration before the platform demo
Use these operator-level guides to decide whether change is warranted and expose the ownership gaps that make migrations risky.
Common questions
Questions about ecommerce platform migrations
How do we know whether we need to migrate platforms?
Start by identifying where the current platform is costing you revenue, time, flexibility, or customer trust. I compare the cost and risk of staying, improving the current setup, and migrating so you can make the decision with the full business case in view.
Is eComStrategics tied to a specific ecommerce platform or agency?
No. I am platform and agency agnostic. Recommendations are based on your requirements, economics, team, and risk. If you need a build partner, I can help define the brief, evaluate options, and create a clear way to hold the work accountable.
Do you replace our implementation agency or internal team?
I usually work alongside them. I represent the business, turn commercial goals into usable requirements, resolve tradeoffs, and keep decisions moving. Your team and implementation partner get a clearer definition of success and a faster path through blockers.
How long does a platform engagement take?
A focused platform decision or requirements sprint can often be completed in a few weeks. A full build or migration depends on the catalog, integrations, markets, content, data, and team readiness. After discovery, I will map the milestones, dependencies, and realistic timing with you.
Make the platform decision with the full business in view.
Bring your current platform, the problems it is creating, and any deadline already shaping the decision. I will help you identify the most useful next step.