01
Discovery
Choose 15 or 30 minutes to talk about what is happening, what you have tried, and what you want to change.
Engagements
Choose the kind of help that fits the problem.
A focused project, ongoing delivery support, or a fractional executive role: we start with the decision the business needs someone to own. I stay directly involved, with clear responsibilities and a written scope.
How we start
First, we get clear on what needs to change.
02
Scope
A short written proposal covering the goal, responsibilities, timing, price, and how we will measure success.
03
Operate
I stay involved in the work, keep decisions clear, and leave your team with something it can continue using.
Engagement models
Match the engagement to the work.
01
Project
Best fit
A defined outcome with a clear beginning and end: a market position, custom site, search-readiness overhaul, operating plan, or migration decision.
Working shape
A written scope, milestone-based delivery, my direct involvement, and a handoff your team can keep using.
Common examples
- • Market and positioning research
- • Custom website or conversion rebuild
- • AI-search readiness program
- • Platform selection and migration oversight
Typical market range
Focused consulting projects in this category often range from $5,000 to $75,000. Complex ERP-integrated migrations sit at the high end and may also require an implementation partner.
02
Retainer
Best fit
Ongoing optimization where the backlog and evidence evolve: discovery visibility, lifecycle marketing, conversion, or acquisition efficiency.
Working shape
A monthly working rhythm, a prioritized backlog, direct execution, and clear reporting against an agreed scorecard.
Common examples
- • SEO/AEO/GEO improvement program
- • Lifecycle and retention optimization
- • Acquisition and conversion improvement
- • Measurement and decision reporting
Typical market range
Mid-market search, AI visibility, and lifecycle retainers often range from $2,500 to $10,000 per month.
03
Fractional executive leadership
Best fit
A defined CMO, CTO, or CDO mandate for a business that needs senior ownership across growth, technology, or digital operations. We agree on the role the business needs, the decisions I will own, and where specialist support is required.
Working shape
A standing leadership commitment with an agreed 90-day plan, decision authority, team and partner responsibilities, and a performance-review cadence with the CEO or leadership team.
Common examples
- • Fractional CMO: growth strategy, marketing priorities, and agency accountability
- • Fractional CTO: commerce platforms, technical priorities, and delivery oversight
- • Fractional CDO (chief digital officer): connected digital strategy, data, and operating workflows
- • Operating continuity through a post-acquisition transition
Scope-based proposal
Priced after we define the mandate, weekly commitment, decision authority, and delivery support. The written proposal makes responsibilities, capacity, fees, and review points clear before work begins.
Practical questions
A few things you may want to know first.
What happens on the first call?
We spend 15 to 30 minutes on what is happening in the business, the numbers you can share, and what you want to change. You will leave knowing whether I can help and what a sensible next step looks like.
Who actually does the work?
I do. When a project needs specialist support, I bring in the right person, direct the work, and remain responsible for the strategy and result.
How does an engagement start?
After the first call, I send a short proposal that defines the work, timing, price, responsibilities, and how we will judge success. A focused project is often the easiest place to start. Retainers and fractional roles can follow when ongoing help makes sense.
Are the price ranges quotes?
The project and retainer ranges are budgeting context, not quotes. Fractional executive leadership is scoped and priced separately around the role, time commitment, and responsibilities. Every proposal states the fee and exactly what is included.
Where do you work with clients?
I am based in Phoenix, Arizona and work remotely with clients across the United States. We can discuss on-site work when it would be genuinely useful.
Let’s start with what you need to change.
Bring your current numbers if you have them, but do not wait until everything is tidy. I will help you clarify the need, the likely shape of the work, and the next decision.