01
Discovery
Choose 15 or 30 minutes to talk about what is happening, what you have tried, and what you want to change.
Engagements
Choose the kind of help that fits the problem.
We start with a short conversation and a clear written scope. I stay directly involved from our first call through the work and handoff.
How we start
First, we get clear on what needs to change.
02
Scope
A short written proposal covering the goal, responsibilities, timing, price, and how we will measure success.
03
Operate
I stay involved in the work, keep decisions clear, and leave your team with something it can continue using.
Engagement models
Match the engagement to the work.
01
Project
Best fit
A defined outcome with a clear beginning and end: a market position, custom site, search-readiness overhaul, operating plan, or migration decision.
Working shape
A written scope, milestone-based delivery, my direct involvement, and a handoff your team can keep using.
Common examples
- • Market and positioning research
- • Custom website or conversion rebuild
- • AI-search readiness program
- • Platform selection and migration oversight
Typical market range
Focused consulting projects in this category often range from $5,000 to $75,000. Complex ERP-integrated migrations sit at the high end and may also require an implementation partner.
02
Retainer
Best fit
Ongoing optimization where the backlog and evidence evolve: discovery visibility, lifecycle marketing, conversion, or acquisition efficiency.
Working shape
A monthly working rhythm, a prioritized backlog, direct execution, and clear reporting against an agreed scorecard.
Common examples
- • SEO/AEO/GEO improvement program
- • Lifecycle and retention optimization
- • Acquisition and conversion improvement
- • Measurement and decision reporting
Typical market range
Mid-market search, AI visibility, and lifecycle retainers often range from $2,500 to $10,000 per month.
03
Fractional leadership
Best fit
A part-time director seat that owns strategy, vendors, team cadence, and the bridge between E-Commerce and technology.
Working shape
A standing weekly commitment sized to the business, from leadership and team priorities through channel ownership during a migration or transition.
Common examples
- • Interim E-Commerce leadership
- • Vendor and agency accountability
- • Team roadmap and weekly leadership rhythm
- • Migration or acquisition continuity
Typical market range
Fractional director-level E-Commerce engagements often range from $5,000 to $12,000 per month for roughly one to two days per week.
Practical questions
A few things you may want to know first.
What happens on the first call?
We spend 15 to 30 minutes on what is happening in the business, the numbers you can share, and what you want to change. You will leave knowing whether I can help and what a sensible next step looks like.
Who actually does the work?
I do. When a project needs specialist support, I bring in the right person, direct the work, and remain responsible for the strategy and result.
How does an engagement start?
After the first call, I send a short proposal that defines the work, timing, price, responsibilities, and how we will judge success. A focused project is often the easiest place to start. Retainers and fractional roles can follow when ongoing help makes sense.
Are the price ranges quotes?
They are typical market ranges to help with early budgeting. Your proposal will reflect the specific work we discuss and will state exactly what is included.
Where do you work with clients?
I am based in Phoenix, Arizona and work remotely with clients across the United States. We can discuss on-site work when it would be genuinely useful.
Let’s start with what you need to change.
Bring your current numbers if you have them, but do not wait until everything is tidy. I will help you clarify the need, the likely shape of the work, and the next decision.