B2B / Agricultural biotechnology
ElixirGrow Technologies: Launching an ag-biotech brand and partner-acquisition system
Dan co-founded the company and built its initial digital presence, demand-capture infrastructure, and B2B partner-acquisition approach for a fragmented agricultural market.
01 · Situation
The operating context
The company began without an established digital footprint or a repeatable path for finding, qualifying, and educating potential enterprise partners.
The work had to create both sides of the market signal: a credible brand destination and an acquisition system capable of reaching a narrow B2B audience.
02 · Work
What changed
Built the website and analytics foundation, launched targeted paid-search campaigns, and developed a partner funnel for enterprise prospects.
Established the company’s initial search and local-business presence while shaping the messaging around partner value.
03 · Outcome
Results, with the evidence attached
The program reportedly prioritized more than 18 enterprise prospects and improved customer-acquisition cost, average order value, and referral contribution.
Because Dan was a co-founder, this is presented as an owner-reported operating case study rather than an independent client testimonial.