B2B / Agricultural biotechnology
ElixirGrow Technologies: Launching an ag-biotech brand and partner-acquisition system
As a co-founder, I built the company’s first digital presence and a practical way to find and qualify potential B2B partners.
01: Situation
What we were solving
The company began without an established digital footprint or a repeatable path for finding, qualifying, and educating potential enterprise partners.
The work had to create both sides of the market signal: a credible brand destination and an acquisition system capable of reaching a narrow B2B audience.
02: Work
What I did
I built the website and analytics foundation, launched targeted paid-search campaigns, and developed a partner funnel for enterprise prospects.
I also established the company’s initial search and local-business presence while refining the message for potential partners.
03: Outcome
What changed
The program prioritized more than 18 enterprise prospects while customer-acquisition cost, average order value, and referral contribution improved.
It gave a new company both a credible place to send potential partners and a repeatable way to build the pipeline.