Professional services / Custom web build
FoundedByZ: From a generic Wix template to a custom Next.js platform
I replaced a generic Wix site with a faster, more distinctive home for the founder’s offers, ideas, inquiries, and scheduling.
01: Situation
What we were solving
The previous template site looked interchangeable with other professional-services sites, lacked a useful scheduling path, and did not give the founder’s methodology enough room to become a recognizable entity.
The platform also carried an ongoing subscription cost without delivering the technical or editorial control the business needed.
02: Work
What I did
I built dedicated pages for the methodology, services, speaking, insights, and testimonials within a custom design system.
I replaced a raw email call to action with a clearer inquiry path and direct scheduling, then added canonical metadata, structured data, a sitemap, and crawler directives.
03: Outcome
What changed
The new site recorded a 100-point SEO-readiness score in the public eComStrategics audit and removed the previous website-platform subscription.
The business also gained direct control over its design, content, conversion paths, and technical search foundation.