Specialty retail / Omnichannel
Ryan’s Pet Supplies: 500% online revenue growth in four years
I built the E-Commerce operation from an early catalog extension into a national online channel, then managed a multi-brand Shopify Plus portfolio after acquisition.
01: Situation
What we were solving
Ryan’s had meaningful regional recognition and a strong catalog business, but the online channel had not yet become a scaled national growth engine.
The opportunity touched the whole business: storefront, merchandising, acquisition, email, organic discovery, conversion, measurement, and the weekly work behind them.
02: Work
What I did
I built the E-Commerce operation end to end, implemented Klaviyo for lifecycle marketing, improved the purchase funnel, and ran the organic-search program.
After the parent-company acquisition, I managed the multi-brand storefront portfolio on Shopify Plus.
03: Outcome
What changed
Online revenue increased 500% across four years, with strong gains from email and organic traffic and a lower cart-abandonment rate.
The online channel grew from a supporting sales path into a national operation with repeatable ways to attract and retain customers.